Our Story


October 15, 1970

Our company has a long history in the Home Decoration sector in Greece. Our story starts from 1970. Sandra Alevra, our company founder, after her studies in England and having worked as an interior decorator – managing successfully one of the two interior design offices in Athens – began her activities in retail with the first Sandra store in Kolonaki. The store sold trendy gifts imported from England and Italy but also unique items designed by Sandra.


October 15, 1976

In 1976 Sandra moved to a 550sqm shop in Kolonaki and created the first Greek shop in a shop, with a coffee shop inside. A shop that eventually turned into a meeting point, a place that was the beginning of a new philosophy in shopping habits.


October 15, 1992

In 1992, Sandra moves on and becomes the exclusive representative of Sia & Parlane companies in Greece, companies that are brand leaders in home decoration. Sandra expands its activity in wholesaling, distributing products of all over Greece and Cyprus.


October 16, 2013

But Sandra Alevra is restless and needed to create something more, something new and something different. So, Sophia was created in 2013. Sophia is not just another brand but an idea, a concept, an initiative promoting our country’s history, promoting art, passion, knowledge, thinking and cooperation. The first Sophia collections were designed by Sandra focusing on the cultural heritage of ancient Greece and consist of handmade accessories and objects with personality. But the Sophia brand is constantly evolving, innovating, collaborating with other designers and creating new unique collections.


October 16, 2015

Today (2015) Sandra is the exclusive distributor of many well-known brands in Europe in home decoration and products. The company has corporate stores as well as a network of collaborating shops throughout Greece and Cyprus.